DANA Santa Parade to take place this weekend


Downtown Associates of North Attleborough (DANA) will host the 66th annual Santa Parade on Sunday, Nov. 28.

The parade will begin at 3 p.m. from the Baptist Common, travel through the center of town and end at Veterans Park in front of Town Hall. There will be no parade viewing beyond Veterans’ Park. Following the parade, there will be holiday music at the gazebo in Veterans Park and Santa will light the town Christmas Tree.

This year, after careful consideration and review, Mark Gilmore has been selected as the Grand Marshal of the Santa Parade. Mark was nominated by his daughters Erin and Ashley.

This year’s sponsor of the Tree Lighting ceremony is Box Seats Restaurant. W.H. Riley and Mackie’s Family Restaurant are sponsors of the Classic Car Divisions. Winners of the float competition will also be announced and Santa will be available for “take-your-own pictures” across the street at The Bristol Lodge.

Families will enjoy a festive holiday experience while strolling through downtown, popping in and out of shops/restaurants and admiring the holiday decorations.