Grand marshal nominations and parade float applications being accepted for Santa Parade


Downtown Associates of North Attleborough (DANA) will host the 64th annual Santa Parade, sponsored by Bristol County Savings Bank, on Sunday, Dec. 1.

Grand Marshal nominations should be a person or group who has strong ties to the community and/or may be an unsung hero whose story should be told. The Grand Marshal will lead the parade and help give out the float awards. Previous Grand Marshals include the Johnson Family, Kristine and Larry Crosman, Charlie Legg, and family members of Edward G. Lambert, who was longtime chair of the parade.

Nominations, with explanation no longer than 500 words, may be made by email to They can also be mailed to DANA, PO Box 407, North Attleboro, MA 02761. Nomination deadline is Nov. 13.

This year there will be three “Spirit of Christmas” float awards. The winners will be selected by a panel of judges comprised of town notables and parade sponsors. Prizes awarded will be $300 for first place, $200 for second, and $100 for third. Judging will take place from a viewing stand in front of Veterans Park. An entry form is required to be eligible for judging. Float and Marcher Applications are available by emailing the DANA Office at or by calling 508-695-4814. All applications are due no later than Monday, Nov. 18.

The parade will kick off at 3 p.m. from the Baptist Common, travel through the center of town and end at Veterans Park in front of Town Hall. There will be no parade viewing beyond Veterans’ Park. Following this, there will be holiday music at the gazebo in Veterans Park and Santa will light the town Christmas tree. Winners of the float competition will also be announced and Santa will be available for ‘take-your-own pictures’ across the street at The Bristol Lodge.

Families will enjoy a festive holiday experience while strolling down North Washington Street enjoying the holiday decorations throughout the downtown area.